Exercise
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Experimentation and Prototyping Exercise: Float Your Boat
OM-1789 | Published January 31, 2023 | 2 pages Exercise
Collection: Darden School of Business
The purpose of this exercise is to allow students to engage in a hands-on prototyping and testing exercise. Students are asked to form teams and create a prototype boat that can float on water carryin... Read More
Anugnyaa Agricultural Association
IIMA-PROD0331EX | Published July 07, 2022 | 4 pages Exercise
Collection: Indian Institute of Management, Ahmedabad
Anugnyaa Agricultural Association (AAA), a non-profit organisation, wants to introduce a cross subsidisation scheme between tomato farmers with good y... Read More
Leading with Vulnerability
OB-1398 | Published July 06, 2022 | 3 pages Exercise
Collection: Darden School of Business
This exercise helps students practice bringing vulnerability, compassion, and curiosity to a discussion. Over two rounds, groups of students are asked to both answer questions about themselves and lis... Read More
From Bon Voyage to Bienvenidos: The Impromptu Communication Challenge
BC-0319 | Published June 02, 2026 | 16 Pages Exercise
Collection: Darden School of Business
This in-class exercise sets up a communication challenge for students. The accompanying teaching note outlines how to open the class session, conduct the exercise, and identify key learnings.... Read More
WM-UEFA Women's Soccer
OB-1503 | Published April 14, 2026 | 2 Pages Exercise
Collection: Darden School of Business
In this exercise, students are tasked with making a recommendation for a women's soccer team in the Union of European Football Associations (UEFA). Using the provided... Read More
Selection Sunday
OB-1434 | Published June 26, 2023 | 5 pages Exercise
Collection: Darden School of Business
This exercise stages a data-analysis task within the world of US men's college basketball. The National Collegiate Athletics Association (NCAA) Division 1 Men's Basketball Championship Tournament, kno... Read More
Innovation Impact Assessment
S-0406 | Published May 11, 2023 | 1 pages Exercise
Collection: Darden School of Business
Imagine the impact on your students’ motivation and learning if they could personally assess themselves—and receive peer feedback—on the critical behaviors that would make them better innovators. A... Read More
What’s On the Shelf: A Field Observation Exercise on Competitive Positioning in Grocery Retail
M-1087 | Published August 10, 2026 | 3 Pages Exercise
Collection: Darden School of Business
Most students who shop at Trader Joe's, Whole Foods, or Costco have never asked why these stores look so different from each other, or what those differences reveal about competitive strategy. This ex... Read More