Simulation
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Digital Marketing Simulation: Media Attribution at ExerciseMinder (SIMULATION)
M-0988 | Published February 05, 2020 | 1 pages Simulation
Collection: Darden School of Business
Media attribution is a critical issue for marketers. Digital media provides marketers access to fine-grained data about consumer interactions with brands, but identifying the contribution of different... Read More
Bond Trader (SIMULATION)
F-1796 | Published May 15, 2017 | 2 pages Simulation
Collection: Darden School of Business
Bond Trader is a simulation designed to teach students the foundational themes of introductory finance in an engaging but simple simulated securities market. Bond Trader provides a powerful context fo... Read More
The Beer Game (SIMULATION)
OM-1521 | Published August 11, 2016 | 1 pages Simulation
Collection: Darden School of Business
The Beer Game is a competitive supply chain simulation that improves on the learning outcomes of the classic Beer Game developed at MIT. Students still assume one of four supply chain positions, but i... Read More
Positioning Game (SIMULATION)
M-0677 | Published October 22, 2013 | 90 pages Simulation
Collection: Darden School of Business
Using perceptual maps, students make decisions about launching new products in the context of impending market competition. Groups of six players compete in the launch of a new or enhanced product by ... Read More
Shrimp Commodity Systems Learning Lab (SIMULATION)
OM-1537 | Published December 23, 2009 | 1 Pages Simulation
Collection: Darden School of Business
Appropriate for use in sustainability or systems thinking courses. The Learning Lab offers a progression of interactive learning experiences to build student understanding of the shrimp industry syste... Read More