Author Profile
Adams, Marjorie E.
test Author for wm-5354
Abell, Julia; Abbott, Katherine; Abiad, Victor; Abutaleb, Soha; Adams, Marjorie E.; Arbogast, Warren; Adu, Kajsa Hallberg; Abell, Julia; Biggs, Max
WM-5354 | Published July 29, 2026 | 22 Pages Case
Collection: Darden School of Business
Author metadata should update in prod.xml with user name not email Read More
Targeting
Adams, Marjorie E.; Parry, Mark E.
M-0563 | Published January 30, 2002 | 4 pages Technical Note
Collection: Darden School of Business
This note presents a simple framework for prioritizing market segments. Read More
LifeMinders.com
Adams, Marjorie E.; Lyman, Frank
M-0599 | Published September 01, 1999 | 11 pages Case
Collection: Darden School of Business
This case will help students to understand more deeply the organizational issues facing a start-up firm. Specifically, the case deals with the tension of trying to be responsive to the market and to ... Read More