Author Profile
Amangbo, Chinyelu
St. Kizito Clinic Primary Health Care Centre
Clawson, James G.; Amangbo, Chinyelu
OB-0908 | Published February 27, 2008 | 27 pages Case
Collection: Darden School of Business
This case is useful for introducing the dynamics of not-for-profit marketing and organizational structuring. It reinforces the view of marketing as the range of activities involved in continuing to me... Read More
Zenith Bank: The Marketing of an Initial Public Offering
Clawson, James G.; Amangbo, Chinyelu
M-0751 | Published February 27, 2008 | 20 pages Case
Collection: Darden School of Business
This case is useful in teaching marketing strategy as part of a marketing course. It can also be used to teach promotional strategy. Only one week into Zenith Bank of Nigeria's initial public offering... Read More