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Jaiveer Roy

Vohra, Neharika; Chari, Vijayalakshmi; Mendonca, Valerie; Bajwa, Tanveer

IIMA-OB0243 | Published August 13, 2020 | 16 pages Case

Collection: Indian Institute of Management, Ahmedabad

Optifit, an international brand of fitness equipment, had entered the Indian market in 2010 and had rapidly opened 45 stores in 8 years in the four me Read More