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Thin Markets, Strategic Moves: Pricing Dynamics in Google’s Sponsored Search

Albert, Michael; Popescu, Dana; Feldman, Pnina; Chinnaswamy, Trent

QA-0974 | Published August 13, 2024 | 7 pages Case

Collection: Darden School of Business

Based on public sources and written to include the fictionalized thoughts of Tomás Claro, a mid-level product manager at Alphabet Inc. (Google), this case offers a launching point into the discussion ... Read More