Author Profile
Klopfenstein, Amy
United States v. Philip Morris: Marketing Tobacco to Minors
Hagerty, Serena; Klopfenstein, Amy
M-1062 | Published April 07, 2025 | 12 Pages Case
Collection: Darden School of Business
This case examines the marketing practices that big tobacco firm Philip Morris (PM) employed over several decades to attract youth smokers. PM’s tactics included deliberately concealing information ab... Read More
Oli: Can Artificial Intelligence Support Personal Well-Being?
Raveendhran, Roshni; Klopfenstein, Amy
OB-1465 | Published July 23, 2024 | 19 pages Case
Collection: Darden School of Business
Set in March 2024, this case asks students to take the perspective of Oli cofounder and CEO Sathish Gangichetty as he approaches an impact investor for seed funding. Oli is an app that draws on artifi... Read More
Dinh’s Donuts (B): Crafting Advertising Strategy
Palomba, Anthony; Cian, Luca; Klopfenstein, Amy
BC-0303 | Published May 23, 2024 | 12 pages Case
Collection: Darden School of Business
In this case, a follow-up to "Dinh's Donuts (A): Optimizing Advertising Reach" (UVA-BC-0302), Serena Lopez, an advertising executive at Dinh’s Donuts, must determine how to allocate the donut chain’s ... Read More
Matteo Hill at Drawn, Inc. (B)
Raveendhran, Roshni; Belmi, Peter; Klopfenstein, Amy
OB-1459 | Published May 08, 2024 | 2 pages Case
Collection: Darden School of Business
This case, a follow-up to "Matteo Hill at Drawn, Inc. (A)" (UVA-OB-1293), continues the debate about sharing the raw responses from employee pulse surveys. The decision becomes more complicated after ... Read More