Author Profile
Koehn, Daryl
Snow Brand Milk Products (A): Assessing the Possibility for Revitalization
Werhane, Patricia H.; Mead, Jenny; Saito, Akira; Koehn, Daryl; Wolfe, Regina
E-0347 | Published February 26, 2010 | 11 pages Case
Collection: Darden School of Business
This three-case series, set in Japan, explores corporate responsibility and brand rebuilding in the face of a serious crisis. Suitable for MBA, executive education, and undergraduate students, it depi... Read More
Snow Brand Milk Products (B): Reform and Revitalization Efforts
Werhane, Patricia H.; Mead, Jenny; Koehn, Daryl; Saito, Akira; Wolfe, Regina
E-0348 | Published February 26, 2010 | 7 pages Case
Collection: Darden School of Business
This case outlines the turnaround efforts Snow Brand undertook to address its grave missteps: shifting to a consumer-oriented, integrity-focused management style; providing greater transparency and co... Read More
Snow Brand Milk Products (C): 2009—Remaining Challenges
Werhane, Patricia H.; Mead, Jenny; Koehn, Daryl; Saito, Akira; Wolfe, Regina
E-0349 | Published February 26, 2010 | 2 pages Case
Collection: Darden School of Business
The turnaround at Snow Brand Milk Products was a real learning experience for all involved. The lessons were many, and while prioritizing them was difficult, it seemed clear that the most significant ... Read More