Author Profile
Markou, Panos
Managing Innovation: A Process Perspective
OM-1805 | Published April 15, 2024 | 6 pages Technical Note
Collection: Darden School of Business
This technical note provides a framework on innovation as a process (“how”), rather than just an outcome (“what”). It explains that innovation is a set of activities, incentives, and metrics that, whe... Read More
ZS Associates: Refilling the Pipeline
Markou, Panos; Grushka-Cockayne, Yael; Chao, Raul O.; Hattem, Joshua
OM-1775 | Published September 01, 2022 | 16 pages Case
Collection: Darden School of Business
ZS Associates, a global consultancy, has been hired by the head of marketing at the global pharmaceutical firm Rensselaer to identify a promising strategy to protect and grow Rensselaer’s oncology bus... Read More
Product–Market Alignment
Markou, Panos; Chao, Raul O.; Goldberg, Rebecca; Katz, Arnon; Kelly, A. Morgan
OM-1706 | Published April 19, 2022 | 12 pages Technical Note
Collection: Darden School of Business
The ability to achieve product–market alignment (PMA) differentiates businesses that will thrive from those that will fail. Yet many find it difficult to create—and sustain—products that continuously ... Read More
Product Development at StubHub: Don't Stop Believin'
Markou, Panos; Chao, Raul O.; Goldberg, Rebecca
OM-1705 | Published April 18, 2022 | 12 pages Case
Collection: Darden School of Business
Arnie Katz, chief product and technology officer at StubHub (SH), was helping to lead a contest intended to result in innovative and valuable new ideas. Product managers presented more than 100 new bu... Read More
Process Analysis Simulation
OM-1718 | Published December 16, 2020 | 5 pages Exercise
Collection: Darden School of Business
This interactive exercise emulates a process wherein a virtual Card is created in a series of steps. It can be used to expose students to ideas and concepts in process analysis, management, and improv... Read More