Author Profile
Palomba, Anthony
Movie Business and Deal Mechanisms
S-0498 | Published September 08, 2026 | 8 Pages Technical Note
Collection: Darden School of Business
This technical note looks at how movies reach audiences and how the deals behind them work. The first part explains the steps in distribution, such as theatrical release, premium video-on-demand (PVOD... Read More
Dinh’s Donuts (B): Crafting Advertising Strategy
Cian, Luca; Klopfenstein, Amy; Palomba, Anthony
BC-0303 | Published May 23, 2024 | 12 pages Case
Collection: Darden School of Business
In this case, a follow-up to "Dinh's Donuts (A): Optimizing Advertising Reach" (UVA-BC-0302), Serena Lopez, an advertising executive at Dinh’s Donuts, must determine how to allocate the donut chain’s ... Read More
Dinh’s Donuts (A): Optimizing Advertising Reach
Cian, Luca; Palomba, Anthony; Shaloudegi, Koushyar; Yemen, Gerry
BC-0302 | Published May 23, 2024 | 10 pages Case
Collection: Darden School of Business
In 2023, Serena Lopez, an advertising executive at Dinh’s Donuts, has to craft an advertising strategy for the donut chain’s new product, the Minty Cacao Dream donut. Lopez and her team must consider ... Read More
Understanding TV and Video Streaming Industries: Measuring the Viewing Zeitgeist
Adkins, Thomas; Palomba, Anthony
M-1042 | Published January 18, 2024 | 10 pages Case
Collection: Darden School of Business
This partially fictionalized case centers around the evolution of audience measurement analytics as the streaming era disrupts the media industry. The case places students in the shoes of a Netflix ex... Read More
The Solution Shop and Storytelling Process
BC-0294 | Published December 21, 2022 | 6 pages Technical Note
Collection: Darden School of Business
Who doesn’t feel some anxiety when faced with making a presentation to an audience of practitioners and executives? Presentations are often the most stressful part of a job in business or consulting. ... Read More
Pitcher Perfect: Visualizing Interactive Beer Profiles
BC-0293 | Published December 19, 2022 | 4 pages Case
Collection: Darden School of Business
This fictional case introduces students to interactive presentations through the situation of a US craft beer company that is developing a new beer product. The case discusses an organizational push t... Read More
A Darden Perspective: Teaching Cases—Plan, Listen, Dance
PHA-0083 | Published February 10, 2022 | 10 pages Technical Note
Collection: Darden School of Business
Anthony Palomba arrived in Charlottesville, Virginia, in August 2020 as a visiting scholar at the University of Virginia Darden School of Business (Darden). As a media-management and audience-analysis... Read More