Author Profile
Shaloudegi, Koushyar
Dinh’s Donuts (A): Optimizing Advertising Reach
Palomba, Anthony; Cian, Luca; Yemen, Gerry; Shaloudegi, Koushyar
BC-0302 | Published May 23, 2024 | 10 pages Case
Collection: Darden School of Business
In 2023, Serena Lopez, an advertising executive at Dinh’s Donuts, has to craft an advertising strategy for the donut chain’s new product, the Minty Cacao Dream donut. Lopez and her team must consider ... Read More
Cloud Computing
Laseter, Timothy M.; Coughenour, Alyssa; Webb, Jane; Boatright, Benjamin; Shaloudegi, Koushyar; Whitney, Emerson; Sesia, Aldo
OM-1784 | Published January 17, 2023 | 16 pages Technical Note
Collection: Darden School of Business
This note provides a general overview of cloud computing and how businesses are using it to achieve their digital goals. Specifically, it outlines the different service models that cloud computing sup... Read More
Mixed, Virtual, and Augmented Reality in the Real World
Laseter, Timothy M.; Frazer, Anne; Boatright, Benjamin; Shaloudegi, Koushyar
OM-1783 | Published January 06, 2023 | 7 pages Technical Note
Collection: Darden School of Business
This technical note details virtual and augmented reality and how these immersive technologies can be used in business. Specifically, this note highlights several business applications of both virtual... Read More
Artificial Intelligence in Business: Machines and Management
Laseter, Timothy M.; Frazer, Anne; Boatright, Benjamin; Shaloudegi, Koushyar
OM-1778 | Published November 01, 2022 | 9 pages Technical Note
Collection: Darden School of Business
This technical note offers an overview of artificial intelligence (AI) and some ways in which machine learning is leveraged to build this type of intelligence. The note also explores two schools of th... Read More