Author Profile
Abbott, Katherine
test Author for wm-5354
Abell, Julia; Abbott, Katherine; Abiad, Victor; Abutaleb, Soha; Adams, Marjorie E.; Arbogast, Warren; Adu, Kajsa Hallberg; Abell, Julia; Biggs, Max
WM-5354 | Published July 29, 2026 | 22 Pages Case
Collection: Darden School of Business
Author metadata should update in prod.xml with user name not email Read More
E-Cigarettes: The Wild, Wild West
Abbott, Katherine; Farris, Paul W.; Mead, Jenny; Wicks, Andrew C.
M-0876 | Published January 07, 2015 | 22 pages Case
Collection: Darden School of Business
In 2014, tobacco giant Reynolds American Inc. (RAI) had to confront the rapidly evolving global tobacco industry landscape. E-cigarettes, once considered a fad, were becoming increasingly popular. Fac... Read More