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Understanding TV and Video Streaming Industries: Measuring the Viewing Zeitgeist

Palomba, Anthony; Adkins, Thomas

M-1042 | Published January 18, 2024 | 10 pages Case

Collection: Darden School of Business

This partially fictionalized case centers around the evolution of audience measurement analytics as the streaming era disrupts the media industry. The case places students in the shoes of a Netflix ex... Read More