American Lawbook Corporation (A)
Pfeifer, Phillip E...
Case
American Lawbook Corporation (A)
QA-0257 | Published April 5, 1983 | 15 pages Case
Collection: Darden School of Business
Product Details
This case concerns a lawbook publishing company's procedures for evaluating law school textbook proposals. Several evaluation approaches are possible. Historical cost data, assessments of unit sales, and data on market size and number of competing texts are available for evaluating three new titles. (The B case is QA-0260.)
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