B Corporation: A New Sustainable Busines...
Meier, Mark, Larso...
B Corporation: A New Sustainable Business Model
ENT-0155 | Published May 10, 2010 | 10 pages Technical Note
Collection: Darden School of Business
Product Details
This note provides background on a new certification process for B Corporations that enables companies to assess, compare, and protect the sustainability practices they integrate into corporate strategy. B Corporation status explicitly acknowledges stakeholder strategies and helps companies preserve triple bottom line accountability when and if they are sold/acquired.
This case is intended to -inform students about emerging trends in the sustainable business space and -help students understand the new pressures on, and opportunities for, companies that pursue sustainability strategies and want to institutionalize their stakeholder approach to growth