Contemporary Corporate Communications: S...
Rubin, James R.
Technical Note
Contemporary Corporate Communications: Stakeholder Engagement and the Business Model
BC-0245 | Published February 1, 2013 | 10 pages Technical Note
Collection: Darden School of Business
Product Details
This note explores the ongoing evolution of the corporate communications function from the management of public image and public relations to the integrated cultivation of internal values and external stakeholder relationships.
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