Author Profile

AB InBev: Market Power in the New Antitrust Era

Murphy, Daniel; Saffie, Felipe; Harrison, Bryan

GEM-0222 | Published July 10, 2024 | 13 pages Case

Collection: Darden School of Business

Sally Maven had advised many clients about pricing strategies over the years, but in the fall of 2023, she felt anxious about how to direct her newest customer, multinational brewer Anheuser-Busch (AB... Read More