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Tesla versus BYD: China's Electric Vehicle Contest

Chen, Ming-Jer; Li, Katrina; Leong, Jin; Whittle, Mary Summers; Zhou, Christina

S-0414 | Published July 10, 2024 | 12 pages Case

Collection: Darden School of Business

By 2023, the global electric vehicle (EV) market wasn’t the future, it was the present—and competition among automakers was accelerating. In China, the battle for primacy was shaping up between the lo... Read More