Managing the Copy-Testing Process
Farris, Paul W., d...
Technical Note
Managing the Copy-Testing Process
Farris, Paul W.; de la Pena Calderon, Tania
M-0680 | Published November 13, 2003 | 11 pages Technical Note
Collection: Darden School of Business
Product Details
The note describes various methodologies and philosophies of advertising copy testing. Additional material this might be used with: MANAGING SPENDING BALANCE IN ADVERTISING CAMPAIGNS: THE GRODD MODEL REVISITED.
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