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Shields, Alison B.
WM-Pitching a Relaunch of “Little House on the Prairie”: Accounting for Audience Nostalgia
Dikolli, Shane; Shackell, Margaret B.; Shields, Alison B.
C-2504 | Published April 24, 2026 | 10 Pages Case
Collection: Darden School of Business
A television producer, Greta Gordon, is considering relaunching the "Little House on the Prairie" television series. She has several critical issues to address, including the role of nostalgia, what a... Read More