W. K. Kellogg Company (B)
Parry, Mark E., Sa...
Case
W. K. Kellogg Company (B)
Parry, Mark E.; Sato, Yoshinobu
M-0472 | Published February 19, 1996 | 5 pages Case
Collection: Darden School of Business
Product Details
This case supplements the A case (UVA-M-0465) by describing important events in the U.S. cereal market from June 1994 to November 1994.
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