What Kind of Business Case Studies Are W...
Yemen, Gerry
What Kind of Business Case Studies Are We Writing?
PHA-0064 | Published April 13, 2012 Technical Note
Collection: Darden School of Business
Product Details
What is the difference between a research paper and a business case study? Are all good business cases decision-focused? This note provides a brief description of field-based, research-based, and armchair cases. It also reviews the notion of a descriptive or evaluative case. Although the material was written to generate a discussion of what a business case study is for case writing workshops, it is useful for those who are new to case writing?students and faculty.
•Distinguish the difference between a research paper and business case study •Examine various types of business case studies •Explore decision-based and descriptive cases