Author Profile

India’s Passion for Gold: Velvetcase

Nupur Pavan Bang; Puran Singh; Professor Vikram Kuriyan

OM-1638 | Published June 02, 2026 | 16 Pages Book

Collection: Darden School of Business

The largest consumer of gold in the world in 2012-2013, India was a growing market for gold jewellery, largely owing to its importance in the cultural and religious traditions of the country. Read More